{"id":8175,"date":"2026-01-20T07:20:37","date_gmt":"2026-01-20T00:20:37","guid":{"rendered":"https:\/\/www.infinitysport.asia\/news\/?p=8175"},"modified":"2026-01-20T07:20:40","modified_gmt":"2026-01-20T00:20:40","slug":"life-after-the-big-4-are-tennis-modern-stars-cutting-through-like-they-used-to","status":"publish","type":"post","link":"https:\/\/www.infinitysport.asia\/news\/life-after-the-big-4-are-tennis-modern-stars-cutting-through-like-they-used-to\/","title":{"rendered":"Life after the \u2018Big 4\u2019: are tennis\u2019 modern stars cutting through like they used\u00a0to?"},"content":{"rendered":"\n

Tennis\u2019 four Grand Slams (the Australian, French and United States Opens, as well as England\u2019s Wimbledon tournament) attract millions of spectators and billions of viewers each year.<\/p>\n\n\n\n

Melbourne\u2019s Australian Open kicked off on Sunday and more than 1.2 million people are expected through the gates this year, with a global media audience of 2.2 billion viewers.<\/p>\n\n\n\n

As the sport has evolved, fans have gravitated to vibrant personalities alongside incredible sporting spectacles.<\/p>\n\n\n\n

Since the commercial media networks began to broadcast these major events, the marketing and branding opportunity for players has boomed.<\/p>\n\n\n\n

Once, the greats of the sport were household names. Is this still the case?<\/p>\n\n\n\n

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A post shared by Vizualytiks (@vizualytiks)<\/a><\/p><\/div><\/blockquote>\n