{"id":13646,"date":"2026-06-10T08:34:57","date_gmt":"2026-06-10T01:34:57","guid":{"rendered":"https:\/\/www.infinitysport.asia\/news\/?p=13646"},"modified":"2026-06-10T08:34:59","modified_gmt":"2026-06-10T01:34:59","slug":"is-soccer-taking-over-america-or-are-americans-taking-over-football","status":"publish","type":"post","link":"https:\/\/www.infinitysport.asia\/news\/is-soccer-taking-over-america-or-are-americans-taking-over-football\/","title":{"rendered":"Is soccer taking over America \u2026 or are Americans taking over\u00a0football?"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/740282\/original\/file-20260605-57-7c6sg7.jpg?ixlib=rb-4.1.0&amp;rect=0%2C550%2C4143%2C2330&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Not all soccer fans are happy with American interest in their clubs. <a href=\"https:\/\/www.gettyimages.com\/detail\/news-photo\/and-england-fans-show-their-support-ahead-of-the-2010-fifa-news-photo\/102014120?adppopup=true\">Phil Cole\/Getty Images<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"\">Soccer purists have long feared the \u201cAmericanization\u201d of the game. But in one key respect, it is already happening: ownership.<\/p>\n\n\n\n<p class=\"\">Americans now own more than 40 European soccer clubs, including current English Premier League champion Arsenal, Italian Serie A champion Inter Milan and storied teams such as Manchester United and Liverpool. Americans are also investing heavily in the lower leagues, taking ownership of two dozen clubs outside the top division, including Birmingham City, whose ownership group includes former NFL star Tom Brady, and Norwich City, purchased by Milwaukee Bucks owner Mark Attanasio in 2022.<\/p>\n\n\n\n<p class=\"\">And while global fans may carp at superficial changes that hint at the growing influence of American culture \u2013 halftime shows, cheerleaders and the use of \u201csoccer\u201d over \u201cfootball \u2013 the reality is, it is at the level of ownership where Americans have the biggest capacity to change the game. It is a trend my colleagues and I have been charting for several years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The yanks are coming, the yanks are coming!<\/h2>\n\n\n\n<p class=\"\">U.S. sports ownership norms and rules differ greatly from the traditional European model: U.S. owners tend to operate like &#8220;emperors\u201d who can move franchises from city to city in pursuit of bigger profits; European owners are more inclined to act as \u201ccaretakers\u201d and traditionally come from the local business community. They see their teams as passion projects that they\u2019re willing to sink money into.<\/p>\n\n\n\n<p class=\"\">But the global rise of soccer has seen wealthy Americans increasingly take an interest in European teams. It began in earnest in 2005 when American businessman Malcolm Glazer bought Manchester United. The Glazer-leveraged buyout sparked protest from the club\u2019s supporters trust at the time and has grown as the owners sucked out more than 1 billion pounds from the club to pay back debt interest, repayments, dividends and fees.<\/p>\n\n\n\n<p class=\"\">But such opposition, which has only accelerated since 2018 with the entrance of U.S. private equity groups, has done little to put off American owners.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/740290\/original\/file-20260605-57-ifgzh9.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"A large banner is seens saying 'MUFC Rest in Peace. Glazer rot in hell.\"\/><figcaption class=\"wp-element-caption\"><em>Malcolm Glazer isn\u2019t everyone\u2019s favorite person in Manchester. <a href=\"https:\/\/www.gettyimages.com\/detail\/news-photo\/manchester-united-fans-hang-a-banner-protesting-against-news-photo\/661210530?adppopup=true\">Mike Egerton\/PA Images via Getty Images<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"\">Today, there are 11 American ownership groups in the English Premier League \u2013 and they are more accustomed to the U.S. way of doing things. Combined, they own six NFL teams, four NBA teams, two MLB franchises and four NHL clubs. Stan Kroenke, the owner of English champion Arsenal, also owns the Los Angeles Rams, the NBA\u2019s Denver Nuggets and the NHL\u2019s Colorado Avalanche.<\/p>\n\n\n\n<p class=\"\">Ownership of these franchises has made some very rich men ever more wealthy as the value of top teams grew. But traditional soccer fans are increasingly concerned about this shift toward a profit-driven style of ownership.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The ups and downs of the pyramid system<\/h2>\n\n\n\n<p class=\"\">But there is a potential barrier to these American owners making megabucks: the structure of soccer itself. It represents a battle between U.S. \u201cclosed\u201d leagues \u2013 that is, with fixed franchises \u2013 and a European pyramid structure in which teams can drop down divisions, wiping millions of dollars off their valuation in the process.<\/p>\n\n\n\n<p class=\"\">To understand why U.S. and English leagues have these different models, you need to look back to how professional sports leagues in the two territories were originally designed. Until the late 19th century, sports in England and the U.S. followed similar trajectories, with the baseball teams in America and soccer teams in England playing in organized leagues with predictable schedules.<\/p>\n\n\n\n<p class=\"\">Then, in 1876, baseball\u2019s National League was founded with territorial exclusivity for teams and, by 1891, a constitution that enshrined eight permanent members. New franchises were not absorbed into the National League but instead formed the American League. Underperforming professional baseball teams could not be ejected or relegated to a minor league even if they lost every game. Meanwhile, franchises could relocate to new cities at will.<\/p>\n\n\n\n<p class=\"\">Other U.S. sports adopted baseball\u2019s monopolistic system of fixed teams with all-powerful owners \u2013 a system that, by the 21st century, produced regular profits, the world\u2019s highest-valued sports teams and absolute power for owners.<\/p>\n\n\n\n<p class=\"\">In contrast, England\u2019s Football League, which began life in 1888, had a fluid membership \u2013 exchanging its weakest teams with the strongest teams from the rival Football Alliance to create a two-tier system. The English pyramid system took shape after another rival league was absorbed in 1894 as the third tier.<\/p>\n\n\n\n<p class=\"\">From the outset there was the possibility of teams moving up \u2013 or being promoted \u2013 based on their performance on the pitch. Conversely, teams could be demoted if they played badly.<\/p>\n\n\n\n<p class=\"\">This pyramid structure quickly became the norm for soccer around the world and enshrined in FIFA statutes.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/740377\/original\/file-20260607-57-f8vqit.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"A group of people stand and kneel with a sign reading 'Kroenke out'\"\/><figcaption class=\"wp-element-caption\"><em>Arsenal fans gather to demand the resignation of club owner and American billionaire Stan Kroenke on May 6, 2021. <a href=\"https:\/\/www.gettyimages.com\/detail\/news-photo\/arsenal-fans-gather-outside-the-emirates-stadium-ahead-of-news-photo\/1232736266?adppopup=true\">Wiktor Szymanowicz\/Future Publishing via Getty Images<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">A fans\u2019 revolt<\/h2>\n\n\n\n<p class=\"\">Promotions and regulations create drama, romance, season-long tension and fan passion that help make soccer the most popular sport in the world.<\/p>\n\n\n\n<p class=\"\">But it also terrifies many American owners.<\/p>\n\n\n\n<p class=\"\">Burnley and West Ham, English clubs with significant American investment, were recently relegated to the second tier of the English pyramid \u2013 a move that will likely devastate their budgets and valuations. American-owned Hellas Verona and Pisa in Italy and Girona and Mallorca in Spain were likewise demoted to the second divisions.<\/p>\n\n\n\n<p class=\"\">Spooked U.S. owners have begun to lobby for change \u2013 and the safeguarding of their lucrative sporting investments. And it was little surprise that American fingerprints were all over the April 2021 announcement of the \u201cclosed\u201d European Super League. The elite competition would have guaranteed permanent participation for 12 to 15 teams, plus a handful of rotating annual participants, in a new, multibillion-dollar continental competition.<\/p>\n\n\n\n<p class=\"\">The breakaway league was to be financed with $4 billion from U.S. banking giant JPMorgan. Four of the teams \u2013 AC Milan, Arsenal, Liverpool and Manchester United \u2013 are American-owned.<\/p>\n\n\n\n<p class=\"\">The European Super League would have Americanized elite European football in one fell swoop, with fixed franchises, no threat of relegation and league control by the owners or presidents of the permanent teams.<\/p>\n\n\n\n<p class=\"\">But fans, coaches and former players from the six English Premier League teams involved revolted against an elite competition without relegation, calling it an \u201cultimate betrayal.\u201d All six formally withdrew within 72 hours of the league\u2019s announcement, joining Germany\u2019s two biggest teams, Bayern Munich and Borussia Dortmund, which refused from the outset to join. France\u2019s Paris Saint-Germain also refused an invitation.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/740291\/original\/file-20260605-57-jgcmwc.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"A person in a football jersey holds a sign reading 'Say No to the Super League. R.I.P. Football.'\"\/><figcaption class=\"wp-element-caption\"><em>Chelsea fans protest on April 20, 2021, against the establishment of the breakaway European Super League. <a href=\"https:\/\/www.gettyimages.com\/detail\/news-photo\/fans-protesting-the-establishment-of-the-breakaway-european-news-photo\/1232422240?adppopup=true\">David Cliff\/Anadolu Agency via Getty Images<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"\">While the effort to create fixed franchises in Europe has, for now, been foiled, Americanization is still happening in smaller steps. Many of the changes are benign, such as cheerleaders and halftime entertainment. Other changes are more profound. American professional sports leagues often tweak rules to increase scoring, and FIFA is now experimenting with a new offside rule that would lead to more goals, reduce major upsets and benefit wealthier clubs.<\/p>\n\n\n\n<p class=\"\">Todd Boehly, co-owner of the Los Angeles Lakers and Los Angeles Dodgers, Strasbourg FC in France\u2019s Ligue 1 and Chelsea in the U.K., is one of the American cheerleaders for this type of change.<\/p>\n\n\n\n<p class=\"\">He argues that the English Premier League should learn from American sports to increase revenue, including by introducing all-star games and postseason playoffs. Much of this is self-interest: Boehly\u2019s Chelsea FC needs all the additional revenue it can find as the club announced record pre-tax losses of US$349 million for the 2024-25 season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welcome to \u2026 where now?<\/h2>\n\n\n\n<p class=\"\">Some American franchise owners have given up on trying to change the European game and are looking elsewhere. U.S. capital is now being invested in a potential fixed-franchise league in Mexico. Mexico\u2019s first division, Liga MX, whose television viewership in the United States exceeds that of the English Premier League and MLS combined, paused relegations for six seasons in 2020 due to the financial uncertainty brought on by COVID-19. Five of the 18 Liga MX clubs are now American-owned, and a return to relegations looks increasingly unlikely.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/740279\/original\/file-20260605-57-hv6qat.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"A group of people point and stand.\"\/><figcaption class=\"wp-element-caption\"><em>Ryan Reynolds and Rob McElhenney, co-owners of Wrexham FC, celebrate their team\u2019s success on March 7, 2026. <a href=\"https:\/\/www.gettyimages.com\/detail\/news-photo\/ryan-reynolds-celebrates-with-his-wife-blake-lively-and-rob-news-photo\/2264701868?adppopup=true\">Robbie Jay Barratt\/AMA via Getty Images<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"\">Hollywood actor Rob Mac (formerly McElhenney), who co-owns Wrexham FC in the U.K. with Ryan Reynolds, documented the romance of promotions in the TV documentary \u201cWelcome to Wrexham.\u201d But as a co-owner, with Eva Longoria, of Liga MX club Necaxa, Mac appears less enamored of the pyramid system in Mexico, pointing out \u201cthe potential value and devaluation of the clubs.\u201d<\/p>\n\n\n\n<p class=\"\">Liga MX could soon become the first soccer league to fully transition from an established promotion and relegation system to a fixed-franchise model.<\/p>\n\n\n\n<p class=\"\">And that would be a significant step toward the global Americanization of the beautiful game.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/theconversation.com\/profiles\/kirk-bowman-2656324\">Kirk Bowman<\/a>, Professor of International Affairs, <em><a href=\"https:\/\/theconversation.com\/institutions\/georgia-institute-of-technology-1310\">Georgia Institute of Technology<\/a><\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\">This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/is-soccer-taking-over-america-or-are-americans-taking-over-football-280778\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soccer purists have long feared the \u201cAmericanization\u201d of the game. But in one key respect, it is already<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[430],"tags":[276,431],"class_list":["post-13646","post","type-post","status-publish","format-standard","hentry","category-football","tag-fifa","tag-world-cup"],"aioseo_notices":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","morenews-large":"","morenews-medium":""},"author_info":{"info":["admin"]},"category_info":"<a href=\"https:\/\/www.infinitysport.asia\/news\/category\/football\/\" rel=\"category tag\">FOOTBALL<\/a>","tag_info":"FOOTBALL","comment_count":"0","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/posts\/13646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/comments?post=13646"}],"version-history":[{"count":1,"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/posts\/13646\/revisions"}],"predecessor-version":[{"id":13647,"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/posts\/13646\/revisions\/13647"}],"wp:attachment":[{"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/media?parent=13646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/categories?post=13646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infinitysport.asia\/news\/wp-json\/wp\/v2\/tags?post=13646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}