Led by expert personnel specialising in their respective fields, our principal services are split into 6 core areas.
Each of this areas are vital cogs in us providing a holistic solutions to an event.
These areas guide an event from its initial idea through its successful completion and subsequent review, ensuring a memorable and well-organized experience for attendees.
1. EVENT MANAGEMENT
Our core event management team have been involved in sports based events including the Badminton World Championships, SCTV Cup football, Yonex Badminton Legends Vision Tour, Thomas Cup-Uber Cup, Mayors Cup badminton, World Cup Kabaddi, Clash of Times featuring Roger Federer and Pete Sampras, Cambodia World Walking Day, Cambodia WeThe15.
The team members have also been involved in non sporting events including Greentech Carnival, Asia Portuguese Community Conference, Launch of BAMC Asia Equity Fund in Cambodia, HKB Year-End Promotion Campaign.
2. PUBLIC RELATIONS
One of the keys to a successful marketing programme is the PR value created from it. As such we are in a position to provide an organisation’s marketing programme with the necessary tools to enhance their image or awareness.
As a PR consultant, we have assisted numerous organisations including the Badminton Association of Malaysia, All Indonesia Football Association (PBSI), Malaysia Kabaddi Federation, Malaysia Hockey Federation with their events and brands such as Bata, adidas, Yonex, Proton, Jati, Milo, University Selangor, Allianz and Dunlop with their sports PR campaigns through sports.
Our scope also includes editing, copywriting, translation, designing and printing of materials as well as content management of websites.
Among the websites we had provided contents includes bam.org.my; perakhockey.org.my; azlanshahcup.my; milo.com.my; mitras.org.my, apcc.org.my, worldcupkabaddi.org
Our own sports website at https://www.infinitysport.asia/news gives us the advantage of promoting events we organise
3. MARKETING
Consultancy & Marketing- conceptualisation, planning, implementation, & evaluation of business marketing strategies to leverage on sports.
Developing & delivering marketing solutions to our clients via sports.
Our team in Indonesia developed a football event featuring Indonesia, Malaysia and North Korea to commemorate the anniversary of one of the leading television station in Jakarta – SCTV.
We also worked with the KL City Hall in developing a new badminton event to highlight community awareness in sports.
We have worked with numerous provincial governments in Cambodia to create special events, including the World Walking Day in Kg Cham.
4. TV PRODUCTION
We work with several partners in Malaysia and Indonesia, with plans to start the same in Cambodia to maximise sponsors’ return on investment by producing tailor-made programmes for television distribution.
We are also able to produce live programming as well as live streaming of events directly to tailor made websites or to our clients website.
We are able to include tailor made Chroma Key compositing for our clients special studio programming,
5. SPONSORSHIP
Designing, Marketing or Evaluating Sponsorship Packages of sports events, athletes or other properties.
Our group of companies were the sponsorship marketing agents for the World Badminton Championships, the SCTV Cup, Clash of Times, Earth Warrior, World Walking Day and numerous other events
We also assisted National and International Sports Associations like the Badminton Association of Malaysia (BAM) and World Kabaddi to develop sports sponsorship packages.
6. AGENCY AND LIAISON
Liaison– Athletes, Events, Sports Association, government agencies or other authorities;
Agency- Athlete or Sports personalities management as well as acting as liaison to the sports authorities.