Finance

A financial plan is a roadmap that helps you achieve your goals.

A strong financial plan paints a comprehensive picture of an event finances, financial goals and any strategies set to achieve a successful event.

With the rising cost of everything from coffee breaks to equipment, establishing an event budget right after setting the goals and objectives during the planning phase is more important than ever.

A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues and measures the success of your meeting or event performance.

The importance of an event budget cannot be overemphasized. Although a well-planned budget takes time to create and manage, it can mean the difference between success and failure.

The goal when making a budget proposal for a sports event is to present compelling evidence that the project will achieve its goals and pull in a decent return on investment. At the same time, there is a need to be honest and straightforward, so stakeholders can trust they are making the best decision based on the data you’ve provided. 

Return on Investment (ROI) is a performance measure used to evaluate how successful your event was. It is a percentage that shows the return of your meeting or event relative to the costs that occurred.

The ability to evaluate and analyze overall financial performance is complex but offers an opportunity to promote continuous improvement through careful scrutiny of past efforts.

Prioritizing which measurement areas are most important and then assigning  key performance indicators (KPI) to target each of crucial areas is essential.

These KPIs should be chosen based on relevance to the measurement area as well as the ability to accurately track and measure that indicator.